As Vice President of Business Development and Product Management, Bettina Weiss supports the diverse product needs of association members, as well as assesses strategic emerging opportunities for member company engagement in the extended global manufacturing supply chain. Weiss joined SEMI in 1996 and held a variety of positions in SEMI’s International Standards department, including department lead, until 2008. From 2008 to 2012 she had global responsibility for SEMI's Photovoltaic/Solar Business Unit which then expanded into a broader business development role including the integration of SEMI Strategic Association Partners FlexTech and MEMS & Sensors Industry Group. In addition, since 2017, Weiss has been responsible for developing strategy and global implementation plans of SEMI’s Smart Transportation vertical platform, with its current emphasis on the automotive electronics supply chain. Prior to joining SEMI, Weiss worked in sales and marketing positions at Metron Semiconductor and Varian Semiconductor in Munich, Germany. She holds a BA from the International School for Applied Languages in Munich, Germany, and is a certified translator for Anglo-American Law and Economics.