Turning a Corner—Brighter Prospects for 2010
Recent industry news is giving good reason to believe that prospects for the global microelectronics industry will brighten in 2010 as global economies and the demand for electronics rises. The latest SEMI forecasts project more than 60% growth in front end wafer fab spending in 2010 and overall growth (front and back end spending) of more than 50%. Wafer fab and packaging materials should also rebound in 2010, rising between 15 and 20% to nearly US$41 billion.

By July, the industry is certain to be buzzing about the technologies and trends leading the next upturn, positioning SEMICON West exhibitors in the right place at the right time to connect with customers eager to get back to the business of microelectronics manufacturing. Keeping reading the monthly Exhibitor Updates and stay in touch with SEMI for the latest industry news and information!

Coming Soon: Pulling the Wraps off of SEMICON West 2010
We're putting the finishing touches on some exciting new features and attractions for SEMICON West 2010 that will give exhibitors new ways to engage customers and provide new opportunities on and off the show floor. Early in the new year, you'll see changes to the SEMICON West website that will give exhibitors and visitors easier access to information and new ways to interact before, during, and after the show. There's a lot more to come, but you'll have to stay tuned...

TIP OF THE MONTH—Tracking Leads Through Sales Cycle Milestones
Many companies in the semiconductor industry have long and complex sales cycles. This can make it appear difficult, if not impossible to determine the value of a tradeshow interaction or track a tradeshow lead through to the ultimate conversion. One approach that can help address this challenge is to think about lead tracking in terms of movement through the key milestones of your sales cycle. I define a milestone as a significant action or step that moves the buyer to the next step in a sales cycle. Click here to read more.

Frequently Asked Question—When can I book hotel rooms?
Exhibitor Housing for SEMICON West 2010 officially opened on Monday, November 2, 2009. SEMI and Convention Management Resources, Inc. (CMR) have worked with more than 30 local hotels to provide the best rates for our Exhibitors and Visitors at SEMICON West 2010 who book through the official housing block. Room rates now run as low as $104 with 25 of the properties offering nightly rates of $189 or lower. New for 2010! Reserve your room block by February 27, 2010 to receive additional discounts at participating hotels. Reserve now to secure these guaranteed low rates!

Here are a few important items to keep in mind:

• Rooms are available on a first-come, first-served basis.
• After submitting your housing requests, an email will be sent within 48 hours acknowledging receipt of request.
• Room block confirmations will be sent on Monday, December 14, 2009.
• Once contracts have been returned, exhibitors will be sent an account name and password to enable access to CMR's housing site to manage your block and submit rooming lists.
• All individual reservation changes and/or rooming list changes should be made through CMR up until Thursday, July 1, 2010.
  
  

What are the set up days for SEMICON West 2010?
Official move-in hours are Thursday, July 8 – Monday, July 12 from 8:00am – 8:00pm.
New and Important for 2010! In an effort to reduce costs, Moscone Center will be going 'dark' on Sunday, July 11 2010. During this time, Exhibitors will not have access to the exhibit halls, and there will be no Exhibitor Services available. Moscone Center will re-open again from 8:00am-8:00pm on Monday July 12, 2010 for standard move-in hours. We encourage you to take these hours into consideration when making your plans.

View the targeted floor plans for North Hall and South Hall. Last-in, first-out (LIFO) booths are noted with an asterisk and are located in North Hall only.

If you need to move-in prior to your scheduled targeted time, please contact Bobby Stout, Freeman at email: bstout@freemanco.com / Tel: 1.214.445.1198.

FairGuide and EXPOGUIDE Scam Alert!
With the ongoing solicitations, SEMI would like to continue to alert you to the two organizations soliciting internet Event Directory listing information in a misleading manner. The two organizations are Austrian based FairGuide and Mexican based ExpoGuide By submitting these forms, exhibitors are contracted into a three-year, non-retractable agreement totaling nearly US$3,000. This is an on-going issue and is not related to the SEMICON West 2010 Event Directory. These companies do not represent SEMI in any manner. If you receive a form from these companies, please ignore it.

If you are a U.S. company that has been targeted by either organization, it is important to lodge a complaint with the Federal Trade Commission.

Federal Trade Commission
CRC-240
600 Pennsylvania Ave. N.W.
Washington, D.C. 20580
Tel: 1.877.FTC HELP Fax: 1.202.326.2034
Web: www.ftc.gov (file a complaint online)

Please note that you will receive information regarding the SEMICON West 2010 Event Directory on February 19, 2010.

SEMI Member Benefits for Exhibitors
Did you know that as an exhibiting SEMI Member you save up to 30% on your booth space as well as acquire priority points used during your booth space selection? SEMI Members receive a special rate for their booth space at all SEMICON/SOLARCON Expositions and are given priority over Non-Members. Click here to find out more benefits and information about becoming a SEMI Member. Membership fees are as low as $500 per year for start-up companies.

SEMICON West 2010 Webpage
For the most updated information, please bookmark www.semiconwest.org for monthly exhibitor updates, plus new and exciting information on how the show is shaping up.

Refer to the SEMICON West 2010 Key Dates to assist you with your pre planning efforts.

All Exhibitor Updates are available on-line, click here: Exhibitor Updates.

Thank you for reading this November Exhibitor Update. We hope that you find the monthly Exhibitor Update informative and relevant. Let us know if we can improve the content and quality of Exhibitor Updates. Please send your ideas, comments and suggestions to Lyn Geary at email: lgeary@semi.org.