September 2009

www.semiconwest.org

This Month
•	Tip of the Month—Exhibit Measurement Made Easy: How to Measure Exhibiting Results and Return on Investment
•	Frequently Asked Question—When will exhibitor housing open?
•	SEMI Member Benefits for Exhibitors
•	SEMICON West 2009 Post Show Report
•	Booth Space Confirmations
•	Exhibitor Timeline
•	Second Payment for Booth Space Due
•	Floorplans
•	SEMICON West 2010 Webpage
Upcoming Month
October 2009
	•	Sep 30^th-Oct 2^nd—SEMICON Taiwan 2009
	•	6^th-8^th—SEMICON Europa 2009
	•	7^th-10^th—PV Taiwan 2009
	•	9^th—SEMICON West 50% deposit due
November 2009
	•	2^nd—Housing Opens
	•	9^th-11^th—SOLARCON India 2009
	•	26^th-27^th—SEMI U.S. closed for Thanksgiving Holidays
Your SEMICON West Team
General Questions Meeting Rooms
	Leslie Schade Tel: 1.408.943.6978 lschade@semi.org

General Questions Exhibitor Services Manual
	Lyn Geary Tel: 1.408.943.6997 lgeary@semi.org

Event Directory Exhibitor Education
	Rebecca Cimaglio-Montoya Tel: 1.408.943.7048 rmontoya@semi.org

Floorplan Management Waitlist Requests
	Katie Nguyen Tel: 1.408.943.6945 katienguyen@semi.org

General Questions
	Leslie Rauscher Tel: 1.408.943.6936 lrauscher@semi.org

Sponsorship
	Marlene Sibley Tel: 1.408.943.6988 msibley@semi.org

Marketing and Promotions
	Mike Droeger Tel: 1.408.943.6953 mdroeger@semi.org

Exhibitor Badge Registration and Lead Retrieval
	Kelli Torres Tel: 1.408.943.6979 ktorres@semi.org

TIP OF THE MONTH—Exhibit Measurement Made Easy: How to Measure Exhibiting Results and Return on Investment
As we’ve said all along, a tradeshow is a marketing and sales investment. As with any investment you should expect a return on investment. The question is "Are you getting a return on your exhibiting investment?" For most exhibitors, the answer is either "we don’t know" or "no". When it comes to investing human and capital resources both of these answers are unacceptable. The primary reason why many exhibitors answer this way is the lack of an exhibit measurement process. The two primary reasons for exhibit measurement are...click here to read more.

Frequently Asked Question—When will exhibitor housing open?
MARK YOUR CALENDARS! Exhibitor housing will officially open at 9:00am (Pacific Standard Time) on Monday, November 2nd. SEMI is pleased to continue its partnership with San Francisco-based Convention Management Resources, Inc. (CMR) as the official housing provider for SEMICON West 2010, offering guaranteed lowest rates and special booking incentives. More information will be available in next month’s update to assist you with your pre-planning efforts.

SEMI Member Benefits for Exhibitors
Did you know that as an exhibiting SEMI Member you save up to 30% on your booth space as well as acquire priority points used during your booth space selection? SEMI Members receive a special rate for their booth space at all SEMICON Expositions and are given priority over Non-Members. Click here to find out more benefits and information about becoming a SEMI Member.

SEMICON West 2009 Post Show Report
The full 2009 Post-Show report is now available! Again, we want to extend a big THANK YOU to all of our exhibitors and sponsors for your support of SEMICON West 2009. Your presence at SEMICON West is a vital part of your overall marketing and sales strategy, and we greatly value your continued participation.

Booth Space Confirmations
Detailed confirmation letters have been emailed. Please be sure to review the information and pay special attention to your booth location, hall restrictions in that area, and comments noted to your booth. Refer to the 2010 Booth Restrictions for more detailed information.

Please note that the Test, Assembly and Packaging segment is in North Hall and the Wafer Processing segment is in South Hall.

If you see any discrepancies or if you do not receive your confirmation letter, please contact Katie Nguyen at email: katienguyen@semi.org / Tel: 1.408.943.6945.

Exhibitor Timeline
Perfect timing is critical for tradeshow planning. When you're planning for a show of any size, the logistical details can seem overwhelming. One method of control is to develop a timeline to help you stay on top of each detail. Think of it as your "to-do" list. Click here for the Countdown to Show Timeline. The SEMICON West 2010 Key Dates can also assist you with your pre planning efforts.

Second Payment for Booth Space Due
As a reminder, the second booth space payment is due October 9, 2009.Invoices have been mailed out for 50% of the total booth fee for all exhibitors. Checks or wire transfers are accepted as a form of payment; please see the details included on the invoice. Late payments could affect your booth location so please be sure to send in your company’s payment by the due date. If you have questions about your invoice please contact Mary Durkton at email: mdurkton@semi.org / tel: 1.408.943.6927.

Floorplans
Please be sure to bookmark the interactive floorplan so you can view it throughout the show cycle. If you would like to be placed on the waitlist for a better location, please contact Katie Nguyen at email: katienguyen@semi.org / Tel: 1.408.943.6945.

SEMICON West 2010 Webpage
For the most updated information, please bookmark www.semiconwest.org for monthly exhibitor updates, plus new and exciting information on how the show is shaping up. All Exhibitor Updates are available on-line, click here: Exhibitor Updates.

Thank you for reading this September Exhibitor Update. We hope that you find the monthly Exhibitor Update informative and relevant. Let us know if we can improve the content and quality of Exhibitor Updates. Please send your ideas, comments and suggestions to Lyn Geary at email: lgeary@semi.org.