SEMICON West
March 2008 www.semiconwest.org   
This Month
Tip of the Month
•  Frequently Asked Question
• 

New Service: Print-on-Demand Visitor Brochures

•  Call for Entries: Best of West Awards
•  The 2008 Rules & Regulations are now available!
• 

LIVE Exhibitor Workshop-April 17 in San Jose

• 

NEW Solar Product Categories

•  Exhibit Solutions for Every Budget!
•  Assistance with your Visa to the United States
• 

Event Marketing Opportunities

Important Dates

April 2008

• 

8th—Exhibitor Update

• 

17th—Exhibitor University: Live Workshop

• 

23rd—SEMICONNECT 'Visitor Portal' goes live

May 2008
2nd—SEMICON West Co-Exhbitor Information and Payment Deadline (to SEMI)
• 

9th—Event Directory content submission deadline

• 

12th—SmartBooth Lead generation begins

• 

13th—Exihbitor Update

• 

5th–7th—SEMICON Singapore 2008


Your SEMICON West Team
General Questions
Meeting Rooms
Leslie Schade
Tel: 1.408.943.6978
lschade@semi.org
General Questions
Exhibitor Services Manual
Lyn Geary
Tel: 1.408.943.6997
lgeary@semi.org
SmartBooth
Exhibitor Education
Rebecca Cimaglio-Montoya
Tel: 1.408.943.7048
rcimaglio-montoya@semi.org
Floorplan Management
Waitlist Requests
Katie Nguyen
Tel: 1.408.943.6945
katienguyen@semi.org
General Questions
Leslie Rauscher
Tel: 1.408.943.6936
lrauscher@semi.org
Marketing and Promotions
Mike Droeger
Tel: 1.408.943.6953
mdroeger@semi.org
Exhibitor Badge Registration and
Lead Retrieval
Kelli Torres
Tel: 1.408.943.6979
ktorres@semi.org
Sandy Montana
Tel: 1.408.943.6946
smontana@semi.org

Tip of the Month
Take the Guesswork out of Direct Mail Put the Strategy In and Win!
A successful tradeshow direct mailer is based on strategy, not guesswork. Click here to read a case study of a successful direct mail campaign that mirrors the semiconductor industry. 

Frequently Asked Question
How do I sumbmit my Event Directory Information?
The information for the printed Event Directory is collected online through your SmartBooth Exhibitor Portal. The SmarthBooth Exhibitor Portal opened February 21st. All confirmed Primary Exhibitors should have received their SmartBooth 'dashboard portal' login instructions and password information via email from BDMetrics. The deadline to submit your listing for the printed SEMICON West 2008 Event Directory is Friday, May 9th. If you have not yet received your login information, please contact Rebecca Montoya (Email: rmontoya@semi.org / Tel: 1.408.943.7048) to obtain your login information. Click here to access the SmartBooth Exhibitor Portal
.

New Service: Print-on-Demand Visitors Brochures
The SEMICON West visitor brochure program is getting a makeover for 2008. This year, SEMICON West exhibitors will be able to order and customize visitor brochures utilizing a new "print-on-demand" service. Exhibitors will be able to order their brochure copies via the web through a dedicated online store, choosing from different brochure and postcard design options. The online ordering process will also allow you to customize your brochure copies with a logo and booth number, plus you'll be able to upload your address list and ship your brochures directly from the printer.

The print-on-demand online store will be available beginning in April. Be sure to look for the special instructional email next month. If you have questions about the new print-on-demand service, please contact Mike Droeger, director, Global Expositions Marketing, at mdroeger@semi.org.  

Call for Entries: Best of West Awards
We are pleased to announce the first annual Best of West Awards, to be presented to winning exhibiting companies at SEMICON West 2008.

The Best of West Awards will recognize important new product and technology developments in the microelectronics industry. Finalists and winners will be selected by an independent panel of highly qualified judges from the industry, academia, and the trade media. Selections made on the basis of the product or technology's scientific achievement, societal impact and benefits, engineering, or financial impact on the industry. Submissions are free and open to all SEMICON West exhibitors.

Consideration for the Best of West Awards will be limited to products, services, and technologies publicly introduced from May 1, 2008 through SEMICON West 2008 (July 15–17, 2008). For more information on qualifications and submission instructions, visit www.semiconwest.org/ProgramsandEvents/BestofWest. Note: The Call for Entries closes May 1, 2008.

Start Planning Now! The 2008 Rules and Regulations are now available online.
Waiting for the SEMICON West 2008 Exhibitor Services Manual? The exhibitor services manual will be available through Freeman OnLine by the end of month.

Freeman OnLine® is a quick and easy option for ordering services via the Internet. Freeman OnLine provides you with a wealth of information pertaining to the show, as well as access to all sections of the Exhibitor Services Manual—including information and services offered by our partner vendors. You will also have access to additional features and benefits, such as a material handling cost estimator, an exhibitor assistant and the ability to save your order to a template.

Get a head start on your booth by referring to the Rules and Regulations, available online now. If you would prefer to use the Freeman OnLine Exhibitor Services Manual, which will be available earlier than the printed manual, and will not need a hard copy, please contact Lyn Geary at Email: lgeary@semi.org / Tel: 1.408.943.6997

LIVE Exhibitor Workshop—April 17 in San Jose
Want to be "in the know" before the show? Don't miss the LIVE SEMICON West Exhibitor Workshop, Thursday, April 17, at the SEMI Global Headquarters office in San Jose. This full-day, FREE education workshop will give you the latest information on SEMICON West 2008, connect you to the official SEMICON West service partners, and provide you training on the best practices, tools and techniques you can use to make SEMICON West 2008 your best trade show ever.

Space for this FREE event is limited so plan now and register today!

Missed the series of Webinars? Replay now!

Attention PV/Solar Exhibitors! NEW Solar Product Categories/Codes Added
With the expansion of the photovoltaic equipment, materials, and services segment within SEMICON West and the co-location of Intersolar North America, we have added new product categories and codes focused on solar and photovoltaic. Please reference the linked document; new codes are highlighted in orange.

SEMI will be running special solar/PV exhibitor promotions at SEMICON West, including signage and a special "PV@West" brochure, to highlight exhibitors within SEMICON West featuring PV-related products. To be included in these special promotions, it is important that you check these new categories so we can know you're showcasing PV. For more information on solar/PV promotions at SEMICON West, contact Mike Droeger, Global Expositions Marketing, at mdroeger@semi.org.

Exhibit Solutions for Every Budget!
At SEMICON West 2008 you have access to a variety of exhibit options to fit your needs and budget ranging from the 5x8 to 30x40 configurations. SEMICON Executive Suites provide an affordable, turnkey solution that simplifies your trade show experience and lets you focus on serving your customers and expanding your business. Let SEMI assist you in finding the right exhibiting solution for an efficient, enhanced and cost effective show.

Click on the Executive Suites link to learn more about what features are offered.

Assistance with your Visa to the United States
For the second year, SEMI has partnered with FMF Global Law Group to provide legal services to exhibitors traveling from outside the United States who require additional support in the visa application process. FMF Global Law can assess your requirements and advise you on a proper course of action. If needed, FMF Global can provide additional support through the visa application process for a fee based on the level of service requested and required. Click here for more information on the services they provide.

Event Marketing Opportunities from Immersa Marketing (Formerly the Chase Group) EMO's: early Bird Preview...Now Showing!
SEMICON West 2008 may be months away, but it's not too early to do some window shopping. This year's Event Marketing Opportunities (EMO's) are now available! Preview the inventory now and start thinking about maximizing your exhibit presence. Fact is, a quick preview might stimulate some new ideas for a custom opportunity or inspire you with the perfect marketing opportunity to market your company beyond your booth at this dynamic legacy event!

We've got plenty to offer, including attendee bags, escalator decals and backlit ad panels. Now is also a great time to discuss custom opportunities. The possibilities of making a big splash at SEMICON West 2008 are yours for the asking!

To secure the best sponsorship location, and to learn how to get the most out of your EMO selection, call Mark Furrer at Immersa Marketing, Tel: 1.408.688.0844, or email markf@immersamarketing.com