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SEMICON West 2008 Exhibitor University
Program
Your success at SEMICON West 2008 depends on what
do before the event even more than what you do at the
show. The key to your success lies in building a
complete marketing campaign around SEMICON West,
inclusive of critical pre-show marketing.
The
next webinar in the SEMICON West Exhibitor University
Program series, "Best Practices in Exhibit Marketing:
Managing the Critical Pre-Show Phase of the Show Cycle,"
will explore how to build your pre-show marketing
program, including the paid—and free—opportunities
available to you as a SEMICON West exhibitor. The
webinar will be held on Wednesday, February 13, 2008 -
9:00am to 10:00am Pacific Standard Time (PST). It will
explore the latest ideas in trade show marketing and
teach you the steps necessary to make your SEMICON West
2008 experience the best it can be.
Mark your calendar now! Click here
for details and registration.
Missed the first or second of the series?
Replay now! Webinar #1 Click here.
Webinar #2 Click here.
Exhibitor
Education Live Workshop
Don't miss this great opportunity to meet with
Freeman, BDMetrics, Immersa Marketing, Competitive Edge
and other industry experts on Thursday, April 17, 2008 –
8:30am – 5:00pm at SEMI Headquarters in San Jose,
California. During this Exhibitor Education Workshop,
you will hear from the experts on:
- What's new for SEMICON West 2008
- Exhibitor Best Practices
- Delivering your message and meeting your
objectives
- Optimizing Semiconnect and your SmartBooth
Experience
- Tradeshow Public Relations
- And More!
More information will be
available on the SEMICON
West Exhibitor Education page.
NEW! Exhibitor
Education Discount Coupon Program Participate in at least 3 of the SEMI produced
Exhibitor Educations sessions, and qualify to receive
coupons for products and services from our partner
SEMICON West vendors. Whether you join live or
watch the replays, enjoy discounts valued at over 20%
and enhance your SEMICON West experience. Click here
to see samples coupons.
*Partnering vendors include: Immersa Marketing,
Exhibit Plant & Floral Co., Convention Photo by Joe
Orlando, Inc., Competitive Edge, FireDrake, Freeman,
J&D Plumbing, Inc., BDMetrics (Smartbooth) and
Convention Data Services.
Don't Forget to Make
Your Hotel Reservations! Exhibitor Housing requests are still being
accepted, but don’t wait much longer. With attendee
housing having opened February 1st, hotels will be
filling up quickly. The Hotel List, Hotel Map, Exhibitor
Housing Instructions, Exhibitor Housing Form and Hotel
Meeting Space Form are all available by visiting the SEMICON West
2008 Housing website.
To
contact SEMICON West Housing, email: SEMI2008Housing@cmrus.com
/ tel: 1.800.421.2499 / Intl: 1.415.979.2287.
100% of Booth Fees
Due
Final invoices have been mailed out for the final
booth space payment. As a reminder the full payment is
due by March 10, 2008. If you did not receive your final
invoice please contact Mary Durkton at email: mdurkton@semi.org /
Tel: 1.408.943.6927, to make sure that SEMI has the
correct billing information.
Marquees in Motion™ Bus Signage and
Headrest Covers brought to you by American Exhibition
Services
This
is a fantastic way to make a huge splash at the show.
These are high visibility opportunities to be seen all
day every day throughout the length of the show by the
attendees as well as the city of San Francisco.
Click here
to see the Marquees in Motion service options to
consider!
Marketing & Promotional
Opportunities from Immersa Marketing (formerly The Chase
Group):
MPO's: So Much More Than A Company
Name
Event Marketing Opportunities (EMO's) at SEMICON
West 2008 are categorized most often as "branding" or
"messaging" opportunities. Your company may be so well
known that putting your name on a banner or badge insert
(branding) may be sufficient to remind attendees of your
SEMICON West presence. For many of you, though, it might
be better to have an EMO that has room for a message,
such as ad panels or stair stickers, which offer space
for direction "Visit us in booth 100"), a company slogan
("Our service is tops") or a call to action ("Log on for
solutions, at www.bestcompany.com"). A few of the 2008
Marketing Promotional Opportunities are: banners,
stairway advertising strips, registration lanyards,
escalator decals and attendee show bags. Watch for a
complete list of marketing promotional opportunities in
our March Exhibitor Update, as well as in SEction 3 of
the ESM available in April.
To put your
promotional plan into action, and to learn how to get
the most out of your EMO dollars, contact Mark Furrer at
Immersa Marketing, Email: markf@ImmersaMarketing.com
/ Tel: 1.408.688.0844. |
